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Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B behavioural scientists should be looking at how journeys can be made more enjoyable not quicker. Yet Google Maps and public transport never takes this into account.

Expect to learn why all Indian restaurants deserve a Michelin Star why the crema on your coffee was a branding stunt why Rory is in love with his new Ford Mustang Mach-E how a glass-sided toaster can change your life Rory's thoughts on Insulate Britain how stepping on pavement cracks can increase bear attacks and much more...

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#401 - Rory Sutherland - The Psychology Of Transport Google Maps & Bear Attacks

Modern Wisdom