Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Sadie Lincoln and her husband Chris had what seemed like the perfect life – well-paying jobs a house in the Bay Area two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today Barre3 has more than 100 studios across the country. PLUS in our postscript 'How You Built That' how a husband-and-wife team experimented with fruit spices and vinegar and came up with a gourmet ketchup line 

Barre3: Sadie Lincoln

How I built this