Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 1972 Maureen and Tony Wheeler bought a beat-up car and drove from London 'as far east as we could go.' They wound up in Australia by way of Afghanistan India and Thailand. Their notes on how to travel on a shoestring became a book which grew into Lonely Planet — the largest travel guide publisher in the world. PLUS in our postscript 'How You Built That' how 15-year-old Michael Mendicino with help from his mom took a teenage trend and turned it into a board game called Bottle Flip. See 

Lonely Planet: Maureen & Tony Wheeler

How I built this