Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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We're taking a break for the holidays so we bring you this favorite from the last year: Patagonia. In 1973 Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth he has implemented a unique philosophy about business leadership and profit. PLUS for our postscript 'How You Built That' we check back with Brett Johnson of Firedrops — cayenne pepper lozenges. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http

Patagonia: Yvon Chouinard (2016)

How I built this