Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 2013 Peter Rahal was obsessed with CrossFit but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business Rahal Foods he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016 RXBAR was doing over $36 million in sales and in November 2017 the founders sold the company to Kellogg's for $600 million. Recorded live in C

Live Episode! RXBAR: Peter Rahal

How I built this