Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Lisa Price worked in television but had a passion for beauty products. At her mother's suggestion she began selling her homemade moisturizer at a church flea market. Twenty years later Carol's Daughter is one of the leading beauty brands catering to African-American women. PLUS in our postscript 'How You Built That' we check back in with Aiden Emilio who along with her husband Jesse created RexSpecs — UV-protecting goggles for dogs. See Privacy Policy at https://art19.com/privacy and Califo

Carol's Daughter: Lisa Price (2018)

How I built this