Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 1977 23-year-old Jake Carpenter set out to design a better version of the Snurfer a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry Vermont he sanded and whittled stacks of wood trying to create the perfect ride. He eventually helped launch an entirely new sport while building the largest snowboard brand in the world. PLUS for our postscript 'How You Built That' we check back in with Jane Och who solved the problem of guacamole turning brown b

Burton Snowboards: Jake Carpenter (2017)

How I built this