Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company Life is Good. However the COVID-19 pandemic has upended business as usual forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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How I Built Resilience: Bert and John Jacobs of Life is Good

How I built this