Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the late 1990s while working in high-end fashion in NYC Lindsey Boyd came to despise the weekly ritual of dry-cleaning; not only was it expensive but it often did damage to her clothes. So she and college friend Gwen Whiting studied up on the science of dirty laundry to create The Laundress: a line of eco-friendly detergents gentle enough to be used at home on 'dry-clean only' items like cashmere and silk. For years the company operated on credit cards and faced hurdles like snoozing inve

The Laundress: Lindsey Boyd

How I built this