Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 2012 22-year-old Katlin Smith was growing restless at her consulting job so she started experimenting with grain-free paleo-friendly muffin recipes in her Atlanta kitchen. A buyer at a nearby Whole Foods agreed to sell Katlin's muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels slinging wardrobe boxes of muffin mix into a rental car and standing by helplessly while shoppers scarfed do

Simple Mills: Katlin Smith

How I built this